Inventory Proposal Wal-Mart

Every company, no matter the size deals with inventory issues. How these issues are dealt with can determine the outcome of the company. If not done in a rectifiable fashion, the company could face serious threats up to and including closure. We chose Wal-Mart as our company from our last paper, as it proposes an interesting dilemma in that despite the continued growth, all is not well with Sam Walton’s creation. This paper will discuss the inventory problems, the expected benefits that may or may not motivate the organization for change and our assessment for an alternative solution. Wal-Mart is growing at a blistering pace adding nearly 500 stores in the past five years a 13% increase, but during this time period Wal-Mart has reduced its employee count by roughly 20,000. This has had a serious impact on the inventory. Bloomberg published an article that states that although Wal-Mart has one of the best supply chains in the world, without staffing that chain breaks down. The company does not have enough workers to help stock inventory on shelves, or distribute the inventory to stores. Customers either find stores looking disorganized and unkept, or simply find an empty shelf with no product (Flannelly, 2013). A leak reported to Bloomberg said Bill Simon, the executive vice president and chief executive officer for Wal-Mart’s United States operation stated during an executive officers meeting that the company has inventory problems. â€Å"We run out quickly and the new stuff doesn’t come in, â€Å"he stated, noting that these â€Å"self-inflicted wounds† were Wal-Mart’s â€Å"biggest risk. † (Foley, 2013) The issue is the amount of inventory that the current employees can stock is far less than is required to maintain adequate merchandise levels. A store may have inventory in the back, but if it is not seen by the customer, the store is considered to be out of stock. This poses two major problems for Wal-Mart. The main problem is that this lack of stock is costing Wal-Mart billions in sales and is essentially leading customers to competitors. More competitors, like Target and Costco, have gained some of the market share away from Wal-Mart; it seems as though maintaining good, well-stocked, exceptionally operated stores needs to become a priority for the company (Flannelly, 2013). Another major issue with this problem is that inventory sitting in the back depreciates and every hour it sits is like a leaking faucet. Not only is the product sitting and depreciating, there are higher possibilities that the product might be damaged, expire, or simply lose its market value. Adding insult to injury, customer satisfaction continues to decrease. Due to the lack of workforce Wal-Mart has remained in last place on the American Customer Satisfaction Index for the past six years. Those are staggering numbers considering that Wal-Mart is the number one retailer in the world. If this problem is not rectified, Wal-Mart and its world renowned inventory system will be six feet under. Shows a steady increase in inventory, due either to the increase in locations or The lack of adequate employees to stock merchandise. The graph above indicates that Wal-Mart has the most inventory during the months of October, November, and December. This is probably due to the increase in sales during black Friday and Christmas. This also indicates that the amount of inventory during the third quarter is significantly lower than the rest of the year. Gives a more definitive look at the highs and lows in regards to inventory by quarter. Utilizes linear regression to forecast future inventory during any given quarter. The above graphs show inventory to sales over the last three years. We found that although Wal-Mart continues to grow, their sales could be higher. Each year there is a decrease when comparing it directly to inventory. Between 2011 and 2012 the Sales difference was 6% and only 5% between 2012 and 2013. Inventory also has a dip showing an 11% increase between 2011 and 2012 but drops down to 6% between 2012 and 2013. The reason is rather simple. If inventory does not make it to the floor, sales will decrease. As inventory continues to sit, Wal-Mart is essentially bleeding out. Obviously the correct action would be to hire the needed employees to correct this problem, but the costs may be too high to do all at once, not to mention, Wal-Mart feels no need to do such. Our alternative solution would be to hire in increments and implement specialized training that specifically focuses on turning the inventory. All new employees should become subject matter specialist and the training must be repeated throughout the nation (White C. , 2013). While inventory is not the issue, it has become the equation of cause and effect. This must be a priority as the inventory is the life blood of the company. No blood, No business.

Bell Hooks Biography

Bell Hooks take on booty:By:Course:Professor:Date: Question 1 Bell Hooks is an acclaimed intellectual who is known for her insight and tough analysis on the black culture. In her life she has earned many titles; the contemporary feminist, cultural critic, social activist, cultural critic, artist, writer and most outstandingly pussy to booty analyst. This an alias she earned from her popular book who's pussy is this? She was born in a small segregated black community in Hopkinsville town in Kentucky in 25th September 1958. The economic and social settings were not one she could boast about as the community it was poverty ridden and the source of income was just by working for low pay at construction sites or other low paying joints. Born by Veodis Watkins and Rosa Bell Watkins, Her real name is Gloria Jean Watkins but she chose the name Bell Hooks as a tribute to her grandmother and great grandmother. She earned a scholarship to Stanford University where she did her BA, later she went for masters at University of Wisconsin in Madison and finally University of California for her PhD. In 2014 she launched the bell hooks institute at Berea College situated in Berea, Kentucky. Question 2 Apart from giving her views in her books and popular website, she does her critic and gives further insights on black stories and popular cultures in television shows, newspaper columns and lecture talks with students in universities across the country. She has written over 30 books and the most popular titles are; Aint I a woman written in 1981, this books dissects the black culture and pays critical attention to the black woman. It studies what she does and gives theories to the reasons behind her action. Her theories are believed to hold water and make a lot sense as she gives explicit examples from the Kentucky community she grew in. In 1984 she wrote feminist theory which seemed like a sequel to her previous book. Here she gave more insights and explained how the black woman is marketing herself as an effort to level her reputation with white women by advertising herself in a different way; showcasing her booty. All about love was another best selling title written in the 2000, its subtitle was; new vision. Many young blacks have a liking for it as it holds connection to their daily love life; the book explains the theory of why teenagers think of falling in love at a tender age. It is an analogy of the teenagers having a feeling that their parents or the society doesn't give them enough love and attention and they tend to supplement the love with romantic affairs. In 2004 she wrote We real cool explained the black man's culture and perception of masculinity. Her latest piece that has reader's attention is whose pussy is this; it is trending as it explains the culture and general perception of booty. Question 3 The bottom line of all her books and lectures is to educate the audience that not all they and perceive about the booty is true. Before the audience; which is mostly the youth make a decision to widen her hips or enlarge her booty she should first have a critical analysis and the implications. Her view is that black female choice to resort to booty enhancement was out of desperation to be noticed and somewhat respected like the white females; that was at the end of racism period in the 1980. She believes that youths are attached to it as they see it to represent the new pop culture, one where the booty is perceived as a sexual liberator. This claims that is backed up by media evidence as females that have big booty are mostly if not the ones that always appear on television commercials and Hooks sees is deception. The central focus in females has shifted from the vagina to her booty as its visibility is a marketing advantage. Hooks is particularly saddened by the booty highlight on kids' clothes as it will make them grow in the deceptive theory that the only way to get noticed is by highlighting the attention on the booty, she says it's a destructive direction we are pointing the children to. Question 4 I totally agree with her theories because the booty has moved from a liberator of sexuality to portraying the egoistic nature of a woman. It is very deceptive as women with big booty think that they have a natural advantage over other women, they believe that they can dictate the male that can posses the booty according to the males financial status. This trend also increases the HIV transmission rate youths as they engage in anal sex under the misconception that anal sex does not transmit HIV. REFERENCESA discussion video of Bell Hooks panel answering to students questionshttps://youtu.be/QJZ4x04CI8c

Macbeth: Illusion vs. Reality

Kendall Dawson 1/23/12 Macbeth- Illusion v Reality Thesis: In Shakespeare Macbeth the theme illusion v Reality was an important theme that was displayed throughout the play. The Illusions are what influenced the characters reality. When the illusions were displayed they were interpreted in reality and majority of the time sparked a negative outcome. â€Å"Foul is Fair, Fair is Soul (Act 1. p. 7)† is repeatedly quoted throughout the play. The Interpretation of this quote relates in depth to what seems right in this story actually is not, pertaining to the misleading illusions throughout the essay that caused him to kill people and to be haunted by his sins endlessly. Evidence/Supporting Sentence Witches prophecies were illusions because in reality some were misleading to Macbeth causing him further trouble throughout the play. Their appearance as well is an illusion. â€Å"You appear to have beards, but you also look like women (Act 1). Macbeth should have realized that if he could not believe if their external appearance he should have not trusted in their prophecies. â€Å"It is an accustomed action with her to seem thus washing her hands. I have known her to continue in this a quarter of an hour (Act 5. sc. 1). † Lady Macbeth believes her hands are stained of the blood of those she has slain and she is haunted by it so she continues to wash them even though there is not any blood. False face must hide what the false heart doth know (Act 4). † Macbeth had given this advice to Lady Macbeth who has begun to be haunted by the slaying. He wanted her to mask her discern, as well as black out the haunting nightmares and keep a happy face to the public. At the end of the play Lady Macbeth became very regretful and concerns her for life. She admitted to the crimes her and her husband committed as well as knew she was going to be slain in return.

Unforgettable day Essay Example | Topics and Well Written Essays - 500 words

Unforgettable day - Essay Example Together with my family in the silence, I understood for a moment the deadness that people feel in the primeval desert. It was very difficult to imagine and see a place without human existence. I almost believed that the primitive land will be grateful after the departure and absence of the tourist as the desert, and its creations will return to their ancient states undisturbed by the anxious and brooding men. I stood on the open, out of the underworld. A thousand feet below me were a curving ridge of sandstone that was existing to the eye, a tiny feature that was lost in the vastness of the canyon systems. Far in the east was an isolated storm that was boiling over the desert as a mass of clouds that was bordering the earth surface with trailing curtains of rain and lightning. A land where there is few signs of life and were rivers flow unseen through the trenches in the rock. Other scenery consisted of golden dunes, desert lakes, alluvial fans, plateaus, playas and desert animals i .e. snakes, camels and birds. Strolling on with my family, it seemed that the strangeness and wonder existence of the desert was really emphasized here by the comparative scarcity of the fauna and flora. Desert life is not overcrowded place but plants here are scattered abroad in simplicity and sparseness. The living organism stood out bold and brave with a generous gift of space defined between each tree, bush or stem of grass existing vividly against the lifeless rocks and sand. In the desert, there is no any shortage of water. Rather, water in the desert is extremely in the appropriate amount creating a perfect ratio between water and rock insuring the generous space between plants and animals, cities and town. Really the desert is quiet a very different place from other parts of the nation. As a family, we were to spend the night in two tents in the desert. I was afraid but the presence of my brothers who were elder than me mad me stronger. We played soccer in the evening

Miami School District Research Paper Example | Topics and Well Written Essays - 1250 words

Miami School District - Research Paper Example The new plan would enforce many students to change in their schools that may lead to an increase in the travelling time. Thus the parents are also annoyed for various facts such as the fear that the quality of education may fall down and there will be an increase in the total time of travelling. Apart from this the parents were also bothered about the effect on the value of property, and the social distress on the children that can occur due to relocation.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The students who belong to the higher income group will have the provision to move into the private schools, but the students belonging to the lower income families will be adversely affected. Also the local residents may decide to migrate to other places if the quality of education is sub standard.   In addition this course of action may increase the property value. The parents also fear that their children may get indulged into some anti-social activities if they are not imparted proper education.  Ã‚  Ã‚  Ã‚  Ã‚   StakeholdersStakeholders are the group of person who hold a certain share in the business. A stakeholder can be an employee, a customer or anybody related to the organization. Hence a stakeholder has the responsibility towards the success of the organization. In the context of the school stakeholders are the persons who hold a stake in the school. However the stakes could be direct or indirect. The people who will be highly affected by such decision are the students and their parents, teachers, officials of the school, school district, and other staffs of the school. Students from lower income families may get adversely affected. Due to this scenario the parents are now required to modify their work schedules as well as personal tasks. Parents are also required to assess whether the schools where there wards will be taking admission provides adequate education or not. Also they are supposed to assess the quality of education in these schools. However parents may ch oose to send their children in private school where the parents are required to pay high tuition fees. Hence students belonging to lower income group may face trouble in taking further education. The students may also find it difficult to adapt to the new situations, new teachers and new class mates which may eventually give rise to social problems. Students may also face problems in order to get fit into the new society. The school district plans to save money in the district by sending the students to various schools. Also problems may arise if the students belonging to lower income group are moved to lower quality schools. The staffs and teachers may also be transferred to other places for cost cutting purposes.

Philosophy of Death Comparing Dualism and Physicalism Essay

Philosophy of Death Comparing Dualism and Physicalism - Essay Example This research discusses that  Descartes and Plato championed the concepts of dualism. The first argument, which looks at the opposites states that the dead originated from the living and therefore the living, should also arise from those who died. This argument states that the process of dead helps in liberating the soul. The second argument of dualism is based on the recollection.This essay declares that  the first argument on physicalism ascribes that humans are physical in entirety. Therefore, when death of the physical body takes place, the process does not provide any alternative means of sustaining our consciousness. The second perspective considers the soul as dependent on the body, meaning it cannot survive on its own. Contrary to the dualistic perspective, the soul and the body does not survive death. The physicalism argument holds more water because no one can provide evidence that the soul may not perish. Besides, the concept of separating the two (soul and body) raise s questions and many concerns. Therefore, I think physicalism concepts raises genuine concerns on the argument by both Descartes and Plato, who generated many gaps in their argument. The counter argument holds more water. The death of a friend is painful for the relatives and family. Therefore studying it helps a person to prepare emotionally and spiritually. It also draws interesting discussions that opens the understanding on the death.

Financial Management by Timothy Gallagher and Joseph D Andrewsenior in Essay

Financial Management by Timothy Gallagher and Joseph D Andrewsenior in college - Essay Example Discounting the cash flows for each of the periods and summing them up, I determined that the NPV of launching a new product is equal to $1,000,570. The value is positive and quite significant, therefore, based on the NPV criteria the project should be accepted and the new product launched. However, if the company considers several mutually exclusive projects (for example, launching this product or investing instead in the new factory to increase the production of highly-demanded existing product etc.) and the NPV of this particular project is lower than of those also under consideration, it would be abandoned. The initial investment is equal to $1,000,000. The sum of the discounted cash flows for the first three years amounts to $807,801 $1,000,000. Therefore, the payback period is 3.62 years. Based on the Superior Company's policy of not accepting projects with life of over three years, the project of launching the new product under consideration should not be accepted. If the project required additional investment in land and building, it would increase the initial capital investment amount and consequen

Analyse Hills Like Elephants and Everyday use Essay - 1

Analyse Hills Like Elephants and Everyday use - Essay Example The stories take different paths to achieve the delivery of the main message, as is mentioned above. Hemmingways tale relies heavily upon inference from the reader to account for brevity, but the short length is also a benefit as it helps to intensify the quick process of tension development to deliver the maximum impact. Walker has more time to establish and support the conflict, and utilizes it quite effectively though there is a noticeable drag at moments that weakens the sense of urgency. Luckily the loss of immediacy is countered by the benefits that time presents for character investment. Readers may find it easier to connect to the characters in Walkers story given the extra development time, but this is a necessary measure to account for the relatively benign symbol of focus. This is an observation and not a judgement. Quilts are great, symbolism is great, but the extra thought that can be associated with the technique can sometimes prove to be a distraction. There are two nameless characters in Hemmingways brief story, making it easy to feel cold toward them, but empathy is almost guaranteed to materialize as soon as the conversational topic becomes apparent to the reader. Overall, both approaches to character development provide a suitable vehicle for delivery of the main theme. Two cultural divides are explored within these stories. In Walkers story, the issue is an African American woman losing touch with her slavery-connected roots. Not only does she reject her heritage, she eventually returns to unwittingly mock it by disrespecting the quilt after adopting the culture of the modern (at the time) African American activist. Hemmingways two subjects can be interpreted as discussing a pending abortion, and the conflict lies not in the decision to abort, but in the males inability to connect with the females cultural perspective. He cannot seem to comprehend the biological, social, and psychological implications of the experience or to

'Representation of the female body in Hip Hop music videos' An Dissertation

'Representation of the female body in Hip Hop music videos' An analysis of content - Dissertation Example The present day music scene is dominated by extravagant usage of accessories, sets and high end technologically sophisticated gadgets. In the present times music is not just restricted to monochromic or monotonous demonstration of one’s musical knowledge and talent. Rather it comes in packages, with visual appeal, brand value of the star, thematic or cult trends and factors like attractive editing, special effects and obviously a scintillating performance by the featured star that makes watching the video worthwhile. While there are many genres of music that have emerged more popular than others over the times, gathering mass acceptance and witnessing an increased audience, there are the other lost and forgotten musical cultures and styles that have faded away from the face of the international musical scene. Of the most popular genres are the following: Western Pop, Hip Hop, R and B, Rap, Electro, Punk Rock, Heavy Metal, Rock and Jazz. Due to the gradual evolution that these music categories have had, they have been able to withstand the onslaught of the modern-day demanding music enthusiast and avoid fading into oblivion. Our research area in this exploratory and investigative report is the usage and representation of the female body in hip hop music videos. We will be restricting our research on the topic by focusing on the genre: Hip Hop. Nevertheless we will also discuss and draw conclusions on the global music industry’s usage and representation of women and their bodies in glamorising music videos. Hip Hop Music – Its Origin. Hip Hop music is a modern genre of music that has its roots embedded in old folk music in the African continent. Over the years and decades it has undergone a series of modifications in its literary connections, style of presentation, themes, lyrical content, visual effect and overall sound. It used to be a tribal form of musical expression and had merged with other offshoots of ancient African tribal music, und ergoing several changes to get its present form. Hip Hop music is one of the trendiest and catchiest form of music not only involving the foot tapping groovy beats,

Economics of Organizations Essay Example for Free

Economics of Organizations Essay Introduction Coca-Cola is one of the world largest beverage companies in the world. The company offers its consumers with more than 500 sparkling and still brands.   The company is best known for its flagship invention of the product coca-cola which was invented in the in 1886 John stitch Pemberton. The management of the company has committed efforts toward ensuring that the company continues to offer quality products to its consumers. The company has managed to grow and expand where it now operates in over 200 countries worldwide with a customer base of approximately 1. 7 billion. In this case the coca cola company mainly produces the syrup concentrate, which is later sold to the various bottlers company worldwide. The company has engaged into many corporate social responsibility projects globally (CSR).   The CSR projects are economically important to the company as they improve business relation between the management and the stakeholders.   The company has established numerous globalization policies which are in line with the company mission to refresh the world both in the body and in the spirit. In addition, the management of the company aims at ensuring that the company create value and make a difference everywhere they engage.   Most importantly, the company also aims at ensuring that they introduce brand that help to satisfy the needs of all people. The company has been one of the most prominent companies in the beverage industry worldwide. Corporate Social Responsibility Coca-Cola operates in more than 200 countries globally.   Ultimately, there is need for the company to engage in many activities which have economic benefit to the communities around their business. Ultimately, organizations are expected to observe economic components that are they should conduct their business in such a way that they are consistent maximizing earnings per share (Asongu 84). Coca-cola is not unexceptional, hence the company should determine perfectly how they conduct their business so that to remain in the competitive edge hence maximizing the amount of profits they make.   It is economically important to for companies in this sector should ensure that they maintain strong but health competitions for a common objective of the shareholders.   Evidently, the only possible means to maintain a healthy relationship with the stakeholders is by engaging them through corporate social responsibilities projects (Asongu 84).   In addition the company should be defined by its consistent profitability of its total output productivity. The objectives behind the coca-cola company engaging in Corporate Social Responsibility activities it to guarantee sustainability.   Basically, the company bases it operations on the business ethics such as initiating development projects, contribution to training, facilitating economic growth among others (In Idowu 201).   It is evident that is if a company is economically stable it offers many benefits to the shareholders and the larger country in general. For instance, if a company is economically stable it will employ people and it will greatly contribute towards building a stronger economical country.   Coca-cola Company is always keen to ensure it has followed the due process and theories concerning how it operates corporate social responsibility projects or activities. Ultimately, Social responsibility has four dimensions that the company should be socially responsible. These include, legal, economic, voluntary and ethical.   Coca-cola Company is more focused to create profits but should aims to ensure the wellbeing of the society at the same time ensuring the set laws and regulations by the legal systems. Voluntary responsibilities for a company entail the ability of companies to initiate programs and other activities that aims to ensure wellbeing of the surrounding community. In business context, companies which ensure ethics and social responsibility in all levels of their operations are likely to have better outcomes than those which do not ensure social responsibility and ethics. For many years now, coca-cola company has followed and maintained the basic economic rules governing the manner at which Corporate Social Responsibility is carried out.   Many of its activities and programs are long term which has the aim to affirm the sustainability of the company (Idowu Leal 46).   Basically, the company has established many measures which ensure they are in line with the rules and model. Analysis of the company organizational structure and its modus operandi it is evident that the company has managed to achieve their objectives. This is because the despite the fact that the company is organized into several regions the top management has implemented control measure of ensuring that the company in all the regional groups produce the same brands. According to the report released in 2008 there is an indication that the company is performing stunningly in the corporate responsibility sector.   The most areas which the company performs perfectly are issues concerning water issues carbon dioxide emission and product packaging. Corporate responsibility or sustainability is the key factors for companies to achieve good productivity (Idowu Leal 46).   Good ethics and social performance go hand in hand in ensuring that the company achieves good performance.   The fact that the company engages in many social corporate responsibility activity helps the company to enhance its brand image and reputation. Evidently, customers habitually are attracted to brands and companies having good reputations in corporate responsibility areas. The tables below show the performance of coca-cola in relation corporate social responsibility activities. In this context, the company uses appropriate social accounting procedures which help the company to handle properly all matters concerning accountability.   The company uses annual audits from credible firms and inspections to ensure success of these programs.   For instance the statistics indicates a positive growth in the green house project footprint. Ultimately, this project has many economic advantages to the people and world in general (Asongu 86). Reduction of green house gases helps to eliminate harmful gases which are the major threats to the economy of all countries in the world. As a matter of fact, Coca Cola Company appears to have good strategies which guarantee long term CSR programs irrespective of the mother country. Conclusion From the above discussion it is evident that, Coca-Cola operates in more than 200 countries globally.   Ultimately, there is need for the company to engage in many activities which have economic benefit to the communities around their business. The fact that the organization more than 500 sparkling and still brands gives it a better chance to engage in many activities which tend to benefit the society where they operate in.   These projects are economically important to both society in general and the company.   Basically, voluntary responsibilities for a company entail the ability of companies to initiate programs and other activities that aims to ensure wellbeing of the surrounding community. In business context, companies which ensure ethics and social responsibility in all levels of their operations are likely to have better outcomes than those which do not ensure social responsibility and ethics References Asongu, J.J. Strategic Corporate Social Responsibility in Practice. Lawrenceville, GA:   Ã‚   Greenview   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Publishing, 2007. Print. Idowu, Samuel O, and Filho W. Leal. Global Practices of Corporate Social Responsibility.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Berlin: Springer   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Berlin, 2008. Print. Idowu, Samuel O. Professionals Perspectives of Corporate Social Responsibility. , 2009. Print.

The premier food

The premier food EXECUTIVE SUMMARY This report aims to critically appraise various internal and external factors which contributed to the success of Premier Foods grocery division restructuring programme. Examples of effective change management disciplines are integrated throughout the project to achieve a successful business strategy. Although, no matter how effective and efficient you plan for change, risks are inevitable. The report aims to identify the key risks associated with the restructuring plan and identify the possible effects on human, physical and cultural resources. In the latter stages, the report will come to a close, highlighting the main points which the author believes has had an influence on the entire grocery divisions restructuring process. ORGANISATIONAL OVERVIEW Premier Foods has been established as the UKs leading food manufacturer, specialising in many known consumer brands such as OXO, Quorn, Hovis, Batchelors and Branston Pickle. Its estimated that 99.4% of the UK population buy at least one Premier Food product each year and a total of 43 million people, eat a leading brand food product every two weeks. Therefore, current turnover is estimated at  £2.6 billion and the company currently employs 17,000 people at 60 manufacturing sites around the United Kingdom and Ireland. Although, these figures would have been unrealistic without Premier Foods  £460 million acquisition of Campbells UK and Irish market share in August 2006. In March 2007, Premier Foods also captured RHMs market share for  £1.2 billion and therefore, turnover figures increased dramatically from  £760 million to the current turnover figure of  £2.6 billion. In 2008, Premier foods had successfully undertaken a comprehensive restructuring programme, which was deemed extremely complex in the UK. The aim was to radically transform the Grocery Division, which would drive the business through lower costs and higher technical standards. Premier Foods wished to implement the following key changes: The eradication of eight manufacturing sites between September 2007 and December 2008. Five core sites would increase the number of consumer brands manufactured. Capability and capacity are critical. The transfer of more than 1500 consumer brands and 2000 materials (136,700 tonnes). Capital Investment of  £47 million, of which  £19 million would need to be delivered in savings. BUSINESS DEVELOPMENT PLAN REASONS BEHIND THE CHANGES External Market Pressures The United Kingdom has one of the fastest growing food and drink markets in the world (UK Trade Investment Services, 2009). The food and drink sector alone generates sales estimated at  £70 billion and significant growth areas lie in value added products i.e. ready meals or Non-European recipes. Recent studies had estimated the UKs organic sector at  £1.2 billion a year and the chilled food market a staggering  £7 billion. Therefore this accounts for almost 60% of the overall European chilled food market. However, in the East Midlands, food manufacturing is rapidly expanding. 15.1% of the UKs food produce is manufactured here and over the forthcoming years, this figure is expected to increase by 40%. Food companies such as NOM, an Austrian Diary Producer, have taken decisions with the help of the UK government (Trade and Investment) to expand into the UKs rapidly expanding food markets. Therefore, it was imperative that Premier Foods assess the external market and plan for radical change. Premier foods understood that the UK food market is highly competitive, demanding consistent product quality and reliable supply whilst seeking more competitive pricing and innovative new products (Premier Foods, 2010). The company had a policy to, generate economies of scale to reduce production costs in order to support promotional activity, investment in building brand awareness with the consumer and new product development (Premier Foods, 2010). Over the years, Premier Foods had marginalised its market position through organic and inorganic growth. Through this initiative, the company has strengthened its competitive position by undertaking various initiatives in order to boost efficiencies and minimize costs (Just-Food, 2010). During 2009, Premier Foods excelled it strategy of developing growing branded sales and expanding gross margin through the benefits of consumer scales and insights. The company recognised the need to continually develop this through 2010. In this period, the company wishes to deliver efficiency savings over and above the synergies already delivered in 2009. The benefit strategies of 2009 were particularly absorbed by inflation (Input Costs) and by tougher consumer and trading environments. Therefore, this allowed promotional costs to rise and the company are to remain cautious in the 2010 shortfall. Nevertheless, the company has the desire to challenge market growth rates and developed the strategy of identifying particular categories and brands they can push most. This new strategy splits consumer brands into, Drive, Core and Defend. Premier Foods represent Drive categories as the consumer brands which will inherit the most market investment i.e. Hartleys, Quorn, Ambrosia etc. However, Premier Foods agree that cooking sauces / accompaniments, desserts and cakes would have immediate success rates within the consumer market. A company statement had concluded that although the cake category was in decline over recent years, lunchbox, ready-to-eat sweet snacks or treats are proving extremely popular. In theory, taking advantage of this opportunity would eventually start a trend, where Premier Foods would target other popular categories. In other words there is ample room for additional market growth. Bearing this in mind, the company is still confident in delivering a three year market strategy in demonstrating the company is moving in the right direction, ability to make profits and increases in the UK / Ireland market share. Internal Pressures Organisational Reform By successfully developing an external market strategy plan, Premier Foods needed to radically transform the entire business, which would be a rationale for its success. The first phase was to conduct a review of all the manufacturing sites to identify their capabilities, infrastructure and skill base. This activity was conducted in the first three weeks by a small group of senior management. The site review allowed senior management to develop viable options and allowed the initial steps towards a cost benefit analysis. Once satisfied with this, a presentation was developed for the companies board and an agreement was passed to take the initial work to a full business case. A larger team, comprising representatives from each in scope sites, was formed and a clear consensus regarding the optimum option was quickly reached (Wilkinson, 2010). The agreement of the business case, allowed all main stakeholders to be involved within the development. The main intention was to secure a unanimous agreement on the final proposal. Fortunately, agreement was reached within six-weeks of the business case and provided a solid rationale for delivery of the restructuring programme. However, part of the business case recommended the closure of six manufacturing sites in the United Kingdom and two in Ireland. There would be a period of twenty-one months, in which a mixture of consumer brands would be manufactured over five expanded sites. By now, people including stakeholders, board directors, managers etc knew which consumer brands would move from one manufacturing site to another, the expected costs of the entire restructuring programme, target delivery points and detailing the benefits that would occur across the entire organisation. The output of this work also demonstrated the overall level of benefits that could be achieved and provided a baseline for delivering the programme (Wilkinson, 2010). Therefore, market strategy developments, extensive cost cutting exercises, combined with effective efficiency strategies developed a recipe for success. BUSINESS STRATEGY PLAN Rationale In July 2003, Premier Foods were initially floated on the London Stock Exchange with a business strategy of: Development within consumer focused brands. Development through effective consumer relations. Cost Reduction strategies and business simplification. Parallel to this, there was spotlight within the UK and the desire to acquire Great British brands. The integration of these, would rapidly contribute to further strategies based on scale. However, the main aim was to expand company competitiveness with other British food manufacturers, whilst still improving company returns to the shareholders. Premier Foods anticipated that corporate responsibility is a strategic priority that should be parallel to the overall business objectives. The company ensured that responsible business practice should be a fundamental operation of the business and place in the core of the corporate responsibility strategy of, doing the right thing. Premier Foods adopted a business strategy which analyses current issues and attitudes. This allows the company to anticipate any trends which could hamper the business. This business strategy has been untouched and still currently forms the central core of the companies aspirations. Due to the rapid growth of the company, the individuals and the manufacturing sites involved in the restructuring programme had very different cultures and people who came from different work backgrounds. Therefore, there was different levels of understanding in both project and programme management processes. Although, to implement an effective restructuring process, an effective change management strategy had to come into operation and to get an overview; there are five key principles that are extremely important: (Briggs, M., 1995) Individuals tend to react differently to change. Everyone has a desired need, which should be met. Change tends to involve a loss or reduction in something. Realistic targets and expectations. Fears need to be dealt with. Bearing this in mind, Premier Foods had to be open and honest about the entire restructuring strategy. The company were open and not too overoptimistic in theory. In other words, the company set realistic targets and deliverance dates. Project Management Strategy To improve how the company manages large or small scale projects, Premier Foods embarked on integrating a new project management process. Currently, there were various project management systems integrated across the entire organisation and the proposal was to have one standard system based upon Prince2. Prompt, would be the system which Premier Foods integrated across the entire organisation and benefits in Prompt allowed Premier Foods to manage and initiate projects in each work stream. Work stream managers were responsible for this and would manage project teams, to complete any work as necessary. Resource Management Strategy To increase flexibility and reduce project delivery risk, interdependencies between specific work streams and projects were minimised. Time scales and achieving key delivery dates were crucial in this process. However, to support this, Premier foods ensured a structured organisational programme was in place and at the same time, avoided the utilisation of common resources. On the other hand, the company sourced resources at the work stream level, through process of common procurement approach. This allowed work streams to progress at a constant level, whilst having the ability to maintain an overview of contract resource usage and ability to view potential competing priorities at an early stage. Environmental Strategy Due to recent European legislations in place, there are pressures within industry to curb the amount of carbon dioxide produced in the manufacturing of consumer goods. Premier Foods is committed to supporting the UK Governments position on Climate Change and the Kyoto Protocol (Premier Foods, 2010). The company has a Five Star Environmental Award Scheme in structure, which was rolled out to all manufacturing sites in 2009. The scheme is a benchmark ensuring energy usage, waste, water usage and carbon dioxide emissions are carefully monitored (Wilkinson, 2010). Scheduling Milestone Management Strategies The original business case recommended a tight delivery timescale and was substantially dictated by the seasonality of transferring food categories. In other words, the transferring of a food line had a set delivery date. If the opportunity was missed then the company would have to wait to the next available opportunity i.e. desserts are more popular in the winter and therefore move production to the summer. At different intervals during the project, there was the requirement to assess the restructuring programmes ability to deliver within the target timescales. Whilst towards completion of the programme, various groups of people needed to be coordinated around specific milestone dates. Therefore, Premier foods had to ensure a sufficient scheduling and milestone management programme was in operation. Programme Assurance, Change Control and Scope Management Strategies The scope of the restructuring programme was controlled within overall programme approvals through the formal initiation of projects and associated funding in each work stream (Wilkinson, 2010). Each element within the restructuring programme had strict parameters to adhere too and were closely monitored i.e. funding and timescale delivery. However, if parameter changes were necessary, agreement would have to be obtained through steering committees, by the change control process. Information Communication Strategies Due to a large number of individuals being involved in the restructuring programme, an effective communication strategy was implemented to ensure information was circulated both internally and externally. Therefore, to ensure employees fully understand the strategic approach, Corporate Responsibility Road shows, were presented at all manufacturing sites to Senior Management teams. This ensured that they were aware of the long term sustainability goals and could effectively brief all employees about the planned changes in the company i.e. maintain involvement and commitment to employees whose job role were becoming redundant. Regular meetings with key external stakeholders ensured that the company advised them on any major changes, ensured the company was on the front foot and most importantly, minimised any potential damage to corporate reputation from any foreseeable redundancies (Wilkinson, 2010). Moving food production from one manufacturing site to another, impacts both the suppliers and customers. Therefore, both had to understand the changes which were being devised and reassured that supplies in a particular food category were managed effectively i.e. there was sufficient stock in the warehouses, while the transfer of a particular food line was being made. Quality Management Strategy Quality Consumer Brands Although moving manufacturing lines from one site another is relatively a straightforward process, ensuring the quality of the produce is critical. The company initiated a quality protocol which ensured that an individual product would move to a new location, meeting all necessary standards. Therefore, ensuring you protected the consumer experience was fundamental to the programme. This operation was strictly controlled and managed centrally. This ensures that the steering committee could monitor the quality control process and highlight any problem areas. Quality Control Premier Foods technical and commercial teams ensured that resources were utilised where required. Food tasting panels were utilised to ensured product matching and consumer testing in more severe cases. This ensured that the companies acquisitions of additional food brands were protected from other manufacturers. Efficient Supply Chain Management Peer review stage gate processes were introduced to ensure decisions were made appropriately. Individual project managers would check a list of criteria leading up to a Go / No Go decision. Review teams were constituted from all areas of business, ensuring there specialist area was implemented to high standards. Supply change management and independent business activities were amalgamated into one process, to ensure risks to the business and customer service levels were understood and managed appropriately. Issue Management Strategy Dealing effectively and efficiently with issues was seen as a competitive advantage for whole organisation. Individuals could identify any issues, at any point with the restructuring programme. Once identified, the responsible manager or line manager would deal with the issue. If required, an issue could be escalated to high level through steering committees for example. Alignments between, operational business, programme delivery and benefit achievement, demonstrated clear ownership and responsibility of the programme (Wilkinson, 2010). Therefore, issue management procedures could be reduced, as the result of effective communication forums and clear governance routes (Wilkinson, 2010). Therefore, the delivery of the restructuring programme within, target timescales, benefits and customer service constraints demonstrates the effectiveness of this approach (Wilkinson, 2010). Health and Safety Strategy Premier Foods, employed 16,000 employees across 60 manufacturing sites and they recognise that our employees are our single most valuable asset and we strive to be an employer of choice in areas which we operate (Premier Foods, 2010). Health and safety was a critical aspect in the programme, ensuring a safer manufacturing environment and safety improvements within plant and machinery. Strict guidelines were put in place and key initiatives were presented to line managers in workshops to ensure that risk assessment and risk management initiatives were enforced throughout the company. Value Engineering Approach The value engineering approach was utilised throughout project delivery dates, operational design and high safety food standards. By scrutinising the entire project build i.e. capital costs, then positive decisions could be made. Likewise, a change control mechanism was in place to acquire a cycle of positive feedback. Therefore, changes could be made prior to management decisions. Feedback from the value engineering approach was shared across the entire restructuring programme, in the ability to deliver efficiencies i.e. value for money. PROJECT RISKS Human Physical Impacts As quoted by the Boston Consulting Group (2010), Premier Foods restructuring strategy was one of the largest and most complex restructuring of food manufacturing in the UK. Risks are inevitable with a restructuring strategy the size of Premier Foods and precautions need to be put in place to counteract any eventualities. To begin, risks begin with the agreement of all the key stakeholders within the company. If by any means the stakeholders were unable to come to a unanimous decision, then the entire restructuring process could be in jeopardy. The key to its success would be to present an excellent business case, identifying the key drivers and reasons behind the change. Whenever there are redundancies, it can be a devastating blow to the surrounding area, local economy and families. It may happen because a work place is closing down or because few employees are needed for work of a particular kind (Holland, et al, 2008). In this instance, part of Premier Foods restructuring programme involved closing eight manufacturing sites and distributing current food categories over five existing sites. Senior Management closed a site based upon a number of factors i.e. site throughput. The aim was to improve productivity, lower costs and increase profits. Nevertheless, redundancies were inevitable at this point and the key was to maintain the companies reputation to avoid scrutiny. A reputation of a company is its important and valuable asset. A positive one may bring many benefits to a company, when a negative one may significantly harm it (Westcott, 2005). Although it was a devastating blow, the company would have to ensure all employees were treated in the best possible interests. Fortunately, the company offered generous redundancy packages and liaised with the local councils to ensure all redundant employees would have help getting back into employment. Once the workforce has been restructured, logistics and the redistribution of resources are crucial. The overall business challenge was to redistribute; 1500 products, 2000 materials, build new facilities, transfer 51 manufacturing lines, put a 2.5 million pallet stock build in place to maintain customer supply and complete 1800 line trial activities (Premier Foods, 2010). Besides this, the company needed to maintain both the company image and the customer service performance of a demanding business. Keeping the consumer supplied was at foremost importance, as there was the possibility of loosing contracts with some of Britains major brand stockists i.e. Tesco, ASDA, Sainsburys. As well as ensuring the survival of major cultural brands that have been produce for generations i.e. Hovis. Likewise, due to the rapid growth of the company, individuals and manufacturing sites that were affected by the restructuring programme had very different cultures. Cultural Impacts Culture, is seen as a pattern of beliefs and expectation that are shared by an organisations members (Schwartz, et al, 1981). These factors tend to produce norms which, powerfully shape the behaviour of individuals and groups in the organisation (Schwartz, et al, 1981). Culture, intends to concentrate upon the nature of these expectations. Taking Premier Foods into context, the individuals involved have been told various incentives which are behind the grocery divisions restructuring process. Therefore, the company have the responsibility to deliver their business strategy and individuals are right to dispute whether company expectations are being met i.e. Do they promise what they wish to deliver in the short-term and long term future? There is the risk that Premier Foods simply do not deliver and again, elements including corporate image could be affected. Likewise, the individual and manufacturing sites involved, originated from different work backgrounds. There were different levels of understanding in both project and programme management processes. Although, its good when an organisation is built around people who have different ethics i.e. the ability to share ideas to improve an organisations structure, the problem is getting everyone to agree upon a particular thing and ensuring people work upon a standard level. The key is to ensure everyone has good understanding of both principles, to ensure the restructuring programme is at minimum risk as possible. If not, then conflicts can arise (behavioural factors) and the restructuring programme could have major issues. Generally, it doesnt work if one individual has a strong understanding in one area and a weak understanding in another. Other Potential Risks The organisational restructuring programme was also surrounded by other critical integration projects, which were being implemented at the same time. Some of these included the integration of key administrative functions i.e. Human Resources and Finance. In the marketplace, the company itself faced soaring food cost inflations, as well as the impact of a major economic recession. Human and physical resources were thinly spread and significantly challenged during this tense period. In other words, it was either make or break time and fortunately, the gamble succeeded in the end. CONCLUSIONS AND RECOMMENDATIONS Summary On a generic scale, the implementation of the entire restructuring programme was a complete success, taking the size and complexity of the programme into consideration. From research, the author identified the main critical elements for change. To begin, the author believes that Premier Foods wishes to be the leading competitor in the UK food market, to compete with other competitors. Once this is established, there maybe future business development plans to expand and compete with the European Food Market or on an International Scale. However, current infrastructure could not cope with future expansion and therefore, major internal reform was needed to improve the quality of food produced, the quantity of food produced and overall manufacturing costs. Although there were harsh reforms in the workforce for example, this allowed the company to focus on long-term developments and improve profits. In the short-term, this allows major shareholders to gain a healthy return in investments and can continue to provide investments for the future. Recommendations Taking the following into contention, no major improvements are needed. The Premier Foods restructuring programme demonstrates high professionalism, within a large strategic scale. All project delivery points were delivered on time and within budget. Although, a possible thought to consider is cultural differences. Current levels of project and programme management were at different levels between individuals and the manufacturing sites involved. Offering solutions that allow everyone to have the same level of knowledge may be advantageous. Nevertheless, its good when people have different ranges of knowledge and experience. This allows people to express their own interpretations, leading to new ideas. REFERENCES Boston Consulting Group (2010) Premier Foods. Available at: http://www.bcg.com/2010. (Accessed: 15th February 2010). Briggs, M. (1995) Change Management: Five basic principles and how to apply them. Available at http://www.teamtechnology.co.uk/changemanagement.html. (Accessed: March 2nd 2010). Holland, J., Burnett, C. (2008) Employment Law. Revised Edition. New York: Oxford University Press Inc. Just Foods (2010) Just Foods website. Available at: http://www.just-food.com/store/product.aspx?id=60647. (Accessed: 14th February 2010). Premier Foods (2009) Premier Foods website. Available at: http://www.premierfoods.co.uk. (Accessed: 20th February 2010). Schwartz, H., Davis, S.M. (1981) Organisational Dynamics. 1st Edition. New York. AMACOM UK Trade Investment Services (2009) UK Trade Investment Services website. Available at: http://www.ukinvest.gov.uk/Food--drink/en-GB-list.html. (Accessed: 14th February 2010). Westcott, J (2005) Corporate Image. Available at http://docs.google.com/viewer. (Accessed March 4th 2010). Wilkinson, R. (2010) Premier Foods Guest Lecturer Grocery Manufacturing Consolidation Programme. Available at http://elp.northumbria.ac.uk (Accessed 25th February 2010). BIBOLOGRAPHY Boston Consulting Group (2010) Premier Foods. Available at: http://www.bcg.com/2010. (Accessed: 15th February 2010). Briggs, M. (1995) Change Management: Five basic principles and how to apply them. Available at http://www.teamtechnology.co.uk/changemanagement.html. (Accessed: March 2nd 2010). Guardian News (2010) Premier Foods. Available at http://www.guardian.co.uk/business/marketforceslive/2010/feb/16/premierfoods (Accessed 15th February 2010). Holland, J., Burnett, C. (2008) Employment Law. Revised Edition. New York: Oxford University Press Inc. Just Foods (2010) Just Foods website. Available at: http://www.just-food.com/store/product.aspx?id=60647. (Accessed: 14th February 2010). Kotter, J. (1995 2002) Change Management. Available at http://www.businessballs.com/changemanagement.htm. (Accessed March 1st 2010). Premier Foods (2009) Premier Foods website. Available at: http://www.premierfoods.co.uk. (Accessed: 20th February 2010). Schwartz, H., Davis, S.M. (1981) Organisational Dynamics. 1st Edition. New York. AMACOM UK Trade Investment Services (2009) UK Trade Investment Services website. Available at: http://www.ukinvest.gov.uk/Food--drink/en-GB-list.html. (Accessed: 14th February 2010). Westcott, J (2005) Corporate Image. Available at http://docs.google.com/viewer. (Accessed March 4th 2010). Western Mail (2010) High Beam Research, Premier Foods hails sales rise as Hovis takes 25% of market, 1, pp. 1. International Newspapers, Local Markets Li-Z [Online]. Available at http://www.highbeam.com/doc/1G1-219048662.html (Accessed March 4th 2010). Wilkinson, R. (2010) Premier Foods Guest Lecturer Grocery Manufacturing Consolidation Programme. Available at http://elp.northumbria.ac.uk (Accessed 25th February 2010).

A Film Analysis Of An Inconvenient Truth Politics Essay

A Film Analysis Of An Inconvenient Truth Politics Essay The film chosen for the analysis is An Inconvenient Truth. This is a documentary film made in 2006, directed by Davis Guggenheim and presented by Al Gore, the former Vice-President of USA and a US presidential Candidate. The film deals about global warming and climate change and it presents and explains to the public a crisis that impacts and will impact us all. This film, although not a Canadian production, was chosen for several reasons. First climate change and global warming is a global issue, affecting all people on Earth, regardless of their nationality, religion or social status. It is also a Canadian issue because Canada is a part of this global community but it also a Canadian issue because of very specific environment in the north of this country. Also, Canada is one of the biggest polluters in the world and is ranked amongst the dirty dozen: the twelve biggest producers of greenhouse gases. Second, climate change has in the last couple of years become a very important poli tical issue. The issue of global warming and other environmental issues have been widely discussed in the Canadian press while the politicians have been increasingly debating this topic. Since the public awareness about the climate change has grown (partly because of this film!), Canadian voters have made the environment a very important, if not the most important issue in deciding which party to vote for. Third, climate change and global warming have been in the center of media attention because of Canadas recent withdrawal from the Kyoto protocol. Also the Conservative governments decision to develop a national plan for the reduction of the greenhouse emissions (instead of joining the international effort) additionally raised public attention Stephen Harpers government claims that the Kyoto commitment would be too disruptive to Canadas economy, and hence the change. Finally, the global warming theorists have responded to the documentary with their counter argument; some are good, and others are weak. The proposal of this essay is to attempt to present both sides; what is presented in the film documentary, how it is debunked by supporters of the global warming theory, and what information presented in the documentary and in the response can be debunked; and what is left after the debunking. What science remains after applying science to both arguments? The film follows Al Gores lectures to mass audiences on global warming and climate change. As Mr. Gore states himself, he has given the lecture a thousand times in cities all over the world. To an average person a retired politician giving a lecture on a complex science issue may seem like something that one would probably sleep through. Yet, Gore is very passionate on the subject; the lecture is very well conceived, prepared and presented. In the film the lecture is combined with dramatic images and facts thus giving it a feeling like a good action movie. Gore is eloquent, funny and entertaining. The facts are presented in a very simple yet extraordinarily effective manner. The lecture as well as the film is most likely aimed at people who know little about this issue. However, even those who believe to know a lot may still be in for several surprises. For example, I was shocked to find out that US cars couldnt be sold in China since they do not meet the Chinese environmental standa rds! In fact, Chinese mileage standards are better than the mileage standards in Canada. An Inconvenient Truth is an excellent film, primarily because it manages to get its message across. For the first time, global warming has become a mainstream issue and everybody is talking about it. Even those who criticize the film and call it a lie are nevertheless thinking about it and acting on it. The issues of global warming, climate change and their relationship with the increase of greenhouse gases are not new. In fact as Mr. Gore states in the film, the evidence that there is an increase in CO2 levels in the global atmosphere has been around since the early 1960s. Despite this fact a controversy around this issue arose in past decades. Some sources claimed that the increase in the concentration of green house gases is not a product of human activity at all but is rather a natural process. However, this controversy was not created by the scientific community. There is no doubt amongst scientists that the current global warming is caused by human activities. They have also pr esented a range of effects that we can expect to occur. The controversy is a political creation perpetrated by popular press. As Mr. Gore eloquently tells us, there is no controversy about these facts. Out of 925 recent articles in peer-reviewed scientific journals about global warming, 0% said that that the causes of global warming are uncertain. The success and the impact of the film can be attributed to many dramatic images that are used to show the effects of global warming and which the creators use to punctuate the facts they are presenting. A good example is a photograph of Mount Kilimanjaro in Kenya, Africa. The film begins and ends with image of the Earth, landscapes, seas, lakes and sunsets. The first photo is from the 1970 and then several follow up until 2005. Each show an increasing and alarming reduction of snow and ice at the peak of the mountain with the progression of time. On the last photograph there is hardly any snow. The emotional impact is heightened with dramatic images of New Orleans after the hurricane Katrina. The hurricane was directly linked to climate change and global warming because one of the effects of global warming are more severe storms. Another segment which was chosen to touch US viewers was the one in which Mr. Gore discusses the fate of certain low-lying regions in the worst-case event of melted icecaps raising the sea-level by twenty some feet. The film does a nice job also of giving some perspective to Mr. Gores passion. He talks openly and emotionally about his son being hit by a car at the age of six, and how thinking he was going to lose his beloved child made him reconsider his priorities and what he was doing with his life. The emotion of two other events in Mr. Gores life and how they inspired his environmental activism also come across in the film: his defeat in Florida to Bush, the death of his sister, a lifelong smoker, from lung cancer and the fact that his family farmed tobacco and didnt stop until after her death. However, these are very briefly covered but still are an important piece of the story. Furthermore, Mr. Gores presentation is very straightforward, simple and precise. He gives it flavour by adding jokes, literary quotes and by using a sleek, savvy and sophisticated power-point slide show. These details make up for the lack of literally any other person addressing the audience. Al Gore and the makers of this film go to great lengths to emphasize that the problem of global warming and the issues related to climate change as well as the urgency of the need to do something about it should not be political issues. To Mr. Gore this issue is so important and the potential consequences so dire that it is necessary to put aside all political differences and to go beyond politics. Yet in the film, the authors cannot help but criticize the Republican Party for their attitude towards the environment. The scenes in New Orleans after Katrina link the consequences of the current US Administrations lack of action against global warming with the Administrations failure to act and help the people of New Orleans after the hurricane. There is a scene in which two Republican Presidents are commenting on global warming as a non-issue, an attitude that seems ridiculous at best. To Mr. Gore global warming and its consequence go beyond politics and borders: it is a moral issue. If we do not do something to stop it we will be acting unethically. Nevertheless, he does not steer clear of politics. He compares our current attitude of doing almost nothing against global warming to the attitude of world powers in the 1930s while the Nazi were rising to power in Germany. Although it should not be a political issue because global warming is a fact and not an opinion or one partly or the other, nevertheless it is clear that it is now exactly a political issue. People are divided amongst two groups. In the first group are those who agree that global warming is taking place, that it is caused by human activities, particularly fossil fuel burning and that it is causing dire consequences. In the second group are those who believe that the current global warming is a natural occurrence and that it is not caused by human activity and that therefore nothing needs to be done about it. The first group are usually liberal, environmentalists; the second group are people in the oil and automobile industry, conservatives, Republicans. Hence, in this way global warming and problems surrounding it actually become a political issue. Mr. Gore states in the documentary that he wants to reach as many people as possible one city at a time. However it is more likely that p eople who share views with him will be the ones that will watch the film. Those who oppose them, will not want to see it. Yet the film will also reach those that are undecided or more importantly know little or nothing about global warming. Some may know a little bit about global warming but be unaware of the far-reaching consequences it may have on the global climate. It is these people that the movie is targeting. The main message of the first movie is that global warming is real and is happening, that humans play a significant role in what is happening, and if we continue to neglect what is happening the future could bring catastrophe on a global scale. What Mr. Gore and the authors of the film are doing is simply offering up the growing mountain of scientific evidence that backs this argument to as many people as possible in a simple and approachable fashion. The idea of the film, much like the idea behind Mr. Gores lectures is to inform as many ordinary people as possible. Global warming has become a political issue, although as Mr. Gore argues it is an issue that goes beyond politics. The political aspect cannot be ignored particularly because of Mr. Gore political history and because the USA is currently all but ignoring the topic of global warming. The film documentary The Great Global Warming Swindle (2007), by director Martin Durkin, features some of the worlds and certainly the United States most highly credible and respected scientists in a discussion on global warming. The scientists are taking the position that global warming is occurring, but that it is more scientifically seen as the natural forces of nature as opposed to the man-made greenhouse gasses or CO2 put into the atmosphere by mankind. Their argument about global warming as a natural occurrence is compelling, and convincing. At the foundation of this argument, which has garnered great support, including celebrities like Leonardo DiCaprio, and political force, like former Vice President Al Gore who has made a film about mans abuse of fossil fuels; is the notion that global warming is bringing about climate change that is responsible for everything from the melting of the icebergs at the north pole, to tidal waves and hurricanes (Gore, A., An Inconvenient Truth, 2006, motion-picture). In response to the allegations that mankind and, especially, that CO2 regardless of who put it into the air; mankind, plants, the residual of the decaying plant and life processes. A group of scientists, including highly respected Professor Tim Ball, of the University of Winnipeg; Professor Niv Shaviv, University of Jerusalem; Professor Ian Clark, University of Ottawa; Professor John Christy of the University of Alabama and lead author International Panel on Climate Change (IPCC), Professor Philip Stott, University of London; Professor Richard Lindzen, the Massachusetts Institute of Technology; and others from Harvard and other highly respected universities around the world. Have come together on film, loaded with scientific information which, if it does not refute mankinds responsibility for global warming, at least demonstrates that there is a lack of scientific evidence to support that contention. Because it is highly controversial, and because these scientists have taken the unpopular position of anti-CO2; they have now been called names like heretic and have even been the subjects of death threats because of their outspokenness. It is not, they emphasize, to be unpopular to contrary to a popular notion, but to refute bad science, they say, that they come together in this way to present the other side, the scientific side, of global warming that is not found in Al Gores very popular film on mankind generated global warming, An Inconvenient Truth (2006). Anytime a cause has the huge special interest of the environmentalists, responsible for preventing exploitation of fossil fuels in the pristine Alaskan range; and add to that mix the celebrity of Hollywood and the political clout of the man from whom the 2000 presidential election was stolen from, Al Gore, then you have an emotional, but highly powered, or fueled, group of advocates. It is not that their goal of alternative fuels is not an admirable goal; only, contend the scientists of The Great Global Warming Swindle, that it is, at best, bad science, and, at worst, responsible for keeping the third world nations in the dark because of their support and influence in preventing development or industrialization in third world nations. Carbon dioxide, the scientists of The Great Global Warming Swindle, contend, has always had a fluctuating presence in the earths atmosphere, and that it is a relatively small amount in the atmosphere. The data, they contend, shows that there is a surface warming of a slight level, but no atmospheric warming. The recent warming of the earth, they contend, happened in the early part of the 20th century, and, if the CO2 theory were valid, it would be reflected in the data that shows that the most significant increase in human generated CO2. Professor Ian Clark has examined ice samples going back thousands of years, but that link between CO2 and the weather, but that the CO2 levels lag behind the temperature increase by 800 years. So when the temperature rises, behind it, consistent with historical data, the CO2 rises. The most fundamental assumption of climate changes because of CO2 is proven wrong, the scientists say. In fact, that the CO2 increases in the atmosphere is more easily proven scientifically to be consistent with global cooling, than global warming. Other natural bodies, like the oceans, are the source of CO2 than is the modern technology of mankind.The scientists say that the global warming, now, is a result of coming out of a mini-ice age, and that during that time, which predates modern civilization, the temperatures were much cooler than those times going back to the little medieval period, when in fact the temperatures were much higher than temperatures today, and during a period when mankind could not have had any responsibility for putting CO2 into the atmosphere. It is not, these scientists contend, CO2 that drives climate change. They do agree that climate change is occurring, that the global warming is occurring; but that it is more related to the activity of the sun, solar flares, solar winds that pass close to the earth, than mankinds generating CO2 into the atmosphere. It is important to understand that these scientists do not disagree that there is a need to find alternative fuel sources, or that environmental conscientiousness is a good thing; they do, however, adamantly maintain that they cannot stand back as scientists and allow to be put out as fact and good science, when in fact it is not.

Essay on Poetry in Prose in Cold Mountain -- Cold Mountain Essays

Poetry in Prose in Cold Mountain Cold Mountain is poetry in prose, and the examples of this are infinite.   Every character met is described down to the last hair on their head; the war-torn countryside still lives on for Inman to relive and Ada to discover.   The field burning, the sunrises and sunsets, the rivers flowing and the eternal rocks and trees that make up the landscape are all characters in themselves.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The definition of the word ‘poetry’ is allusive to say the least. Those in dictionaries run in circles from defining a poet as ‘one who writes poetry’ to defining a poetry as ‘the work of a poet’. It is more conclusive therefore, to describe what the poets themselves are aspiring to create: Coleridge distinguishes between prose – ‘the best words’- and poetry – ‘the best words in the best order’ – while Wordsworth said that poetry is ‘the breath and finer spirit of all knowledge.’ Therefore it is difficult to distinguish between the exact difference between prose and poetry. In some instances, such as translating foreign poetry, it has proved more satisfying to convert the poetry into prose to convey the meaning without worrying about the metre, which is often lost in translation anyway. However, ‘Cold Mountain’ is clearly one of the chosen few novels written in prose with poetic style. By describing scenes, be they uplifting or disturbing, in an innovative, different, detailed style, Frazier succeeds in surpassing other novels in library brilliance and ingenuity. From the first few words of the first chapter, the reader is captured. Different, or unusual words are used to describe what they do not usually do – morning ‘gesturing’, for instance, morning is not normally thought of as a gesture, b... ...head; the war-torn countryside still lives on for Inman to relive and Ada to discover.   The field burning, the sunrises and sunsets, the rivers flowing and the eternal rocks and trees that make up the landscape are all characters in themselves.   Frazier conveys his love of the land through every word of ‘Cold Mountain’ and uses unusual adjectives or verbs to explain his sight from a different angle.   (This is illustrated on page 215 as Inman is wedded to Lila; she ‘described little delighted circles in the dirt’.)   Matthew Arnold states that ‘genuine poetry is conceived and composed in the soul’, and Frazier has simply shared this genuine classic to give a hauntingly true-to-life insight in to the search for the American Dream, based on his own experience of the Appalachian Mountains. Works Cited: Frazier, Charles. Cold Mountain. New York: Vintage Books, 1998.

Short Story :: essays research papers

...the names of those involved have been changed to protect the innocent... March 1, 2001 5:39 p.m. - Nerves, nerves, nerves†¦how can one letter enclosed inside of an envelope determine so much? Michael Livingston had plenty to lose. Try four years of undergraduate school at Morehouse University, two years of Notre Dame graduate school, and Harvard Law. Yes he had plenty to lose. Walking into the door of his closed-space apartment, he sits down with the letter in plain view. Thump, Thump, Thump! His heart races like greyhounds at a race track. The time is here. The time is now. Michael opens the letter to find his results of the BAR exam he had taken†¦ â€Å"Dear Mr. Livingston, It gives us great pleasure to inform you that you are in the ninetieth percentile upon completion of the Virginia State BAR Examination. Congratulations on your success.† Experiencing a seventh heaven elation, Michael throws the life-saving letter up in the air, and yells to the top of his lungs. He sits down on the couch with a sudden thrust as if he were lightheaded. He picks up the letter again and reads it a few more times before disregarding it for the last time. As he catches his breath, the tight brown belt from his khaki trousers digs into his stomach making for an even more uncomfortable pose. Pulling his white Geoffrey Beane button-up shirt out of his trousers, Michael then gets up and walks into his room as if he were in a drunken stoop. The excitement he was experiencing tired him more than the 9 to 5 internship at the courthouse. While his heavy head sunk into the pillow, Mike hears a mysterious knock at his apartment door. â€Å"Who in the hell†¦?† he says emphatically. Mumbling words that would turn his mother in her grave, Michael looks out the peep hole he normally uses to look a Cynthia’s ass.(Cynthia is the 24 yea r old film student that lives in front of Michael.) He then notices three gentlemen; all dressed in fine tailored suites with matching hats and coughing handkerchiefs. Michael shouts, â€Å"Who is it and what do you want?† â€Å"Mr. Livingston,† one gentleman replies. â€Å"We are representatives from Sampson, Heath, Jacks, and associates. May we have a word with you Sir?† Michael tells the gentlemen to hold for a moment while he puts on a shirt. He comes back and opens the creaking door.

Motivation and Learning in Physical Education

Physical Education is undoubtedly important in the total development of the individual pupil. It is beneficial not only in the physical sense but also in the intellectual and emotional aspect of the child. In the physical sense, the child’s physical self-concept is influenced by the results and accomplishments in exercise and sports. Jarmo Liukkonin pointed out that the resulting self-concept â€Å"relies heavily on social comparison process, this means that the reference group and the class environment contribute to the developing self concept† (p 137). In view of the above, this paper intends to provide an overview of the learning situation in the physical education as well as an analysis of the issues in motivational learning in physical education, particularly on how effective are the different approaches to learning and teaching. This paper will also discuss on the application of the different theories about whether or not they are useful in the classroom instruction. At the last part, is a case study of a particular student featuring particular issue on the student’s physical, intellectual, and emotional growth. In general the paper will be more on analysis of the motivational and learning process in physical education involving all the different factors such as teachers, students, the different approaches used, and the relevance of the different theories in physical education. Overview Research and knowledge in Physical Education has been in rapid expansion over the last twenty years concerning the many factors that influence the learning and teaching of the Physical Education. Colin A. Hardy and Michael Mawer pointed out that this learning and teaching â€Å"include such issues as the context in which physical education teachers work, what teachers think about when they are teaching and planning their teaching, and the knowledge they require to teach effectively† (p. 1). Colin Hardy and Michael Mawers view seemed to be pragmatic yet analytical of the learning situation of the physical education. They were quite critical also of the enormous years spent on research yet it was only in recent years that the real emphasis on physical education was put on the limelight. They contend that despite of such amount of time spent on research, Hardy and Mawer contends that it is only in current years that research has begun to provide an insight into what physical education teachers feel about their role and their lives in teaching, and what pupils themselves feel about the physical education they experience in schools. In order to understand fully the importance of physical education subject, the question ‘why is physical activity valued’ deserves an answer. Katherine T. Thomas cited the health benefit associated with physically active lifestyle as will as other physical advantages resulting from physical exercise. Thomas pointed out, â€Å"One reason we value physical activity is the health benefit associated with physically active lifestyle. Other reasons are the developmental need to explore and master our environment, to express our selves through movement, and to feel satisfaction resulting from successful movement. Physical activity also provides an opportunity for affiliation. Being part of a group—as a fan, a team member, or a walking partner—meets human need† (p. 5) Thomas thinking on this subject is certainly practical and seemingly based on actual personal experience. Her statement sounds to be a good advice for anyone whose health condition is not in the best state. Indeed, physical education truly brings a lot of physical benefit to our physical body. Other authors however emphasized the achievement of goal in order to understand the motivation and behavior of physical activity such as in sport. Robert Daniel Steadward, Elizabeth Jane Watkinson, and Garry David wheeler noted some authors such as Nichols (1984, 1989) and Harters (1978) which pointed out the goal concept theory. According to them, the concept of the achievement goal theory, refer to how people evaluate their competence. It assumes that individual are driven to demonstrate competence, and that perceptions of competence are critical determinant of motivated behavior. Analysis of the Issues in Motivational Learning in Physical Education The issue that I found interesting is â€Å"how effective are the different approaches to learning and teaching.† Susan Piotrowski noted that there is no single approach is going to be the most effective way to cater for progression and continuity. She pointed out that several or all of these approaches need to be used together to achieved effective progression and continuity in the transfer from primary and secondary school. Piotrowski stated that â€Å"what will work in any one situation depends on a number of factors, including the schools and their transfer structures and procedures, the head teachers, primary and secondary education teachers and their ability to work together collaboratively† (p. 204). Piotrowski further stated that local conditions, facilities, expertise, and policies have a bearing on the type of curriculum that can be realistically offered in both primary and secondary in any given area. It is quite easy to accept Piotrowski’s view as it draws a practical option. Regardless of how others would look at the learning process, I believe it is complicated in the sense that physical education students have different level of intelligence, different cultural orientation, and physical and emotional developments, which affects their own learning process. Thus Piotrowski wisely stated ‘that there is no single approach is going to be effective, and that combining two or more of the various approaches may be more effective.’ On the other hand, Colin Hardy suggested that more pupil-centered and less direct teaching approaches would allow pupils to take a more independent and active role in decision making in physical education lessons. Ken Green and Ken Hardman, quoting Kane, (1976), Underwood (1988), and Wright (1995) identified differences in teaching approaches used in physical education; either due to the demands of different activities or different intended out comes. Green Hardman pointed out that the recommendation, which suggest that in order to achieve the range of the learning outcomes, â€Å"teachers should employ a variety of teaching strategies to cater for differences in pupils’ abilities, attainment, needs, and ages† (p. 112). Green and Hardman also recognized that there is a need for employing variety of teaching strategies. But they noted that this is because of the demands of the different activities, or the different intended outcome. Regardless of the reason, it is clear that there is a need for teachers to employ variety of approaches in the motivational learning in physical education, to insure progressive learning process. These approaches, however, must be suited to the local conditions, expertise of the teacher, facilities, and policies, all of which have bearing on the type of curriculum. An Application of the relevant theories from each topic Theories on motivation and learning in physical education have been formulated in an attempt to extend our understanding of the teaching and learning process. Among these theories, the theory of constructivism, the theory of behaviorism, and the theory of cognitive mediation are particularly helpful in understanding the learning process in physical education. Stephen J. Silverman and Catherine D. Ennis explained that Cognitive Mediation Theory â€Å"recognizes the significance of reinforcement activities in the learning process.   This explains that what students do in classes is an important step, or mediating factor, between what teachers do and what students learn† (p. 151). According to them, what the students do in classes affect also what teachers do.   Basically, these activities shape teacher’s lesson and students’ understanding of the lesson.   Here is the full explanation of Silverman and Ennis regarding this theory â€Å"Although this modification seems so simple, it is a powerful reconceptualization of the role of the teacher. Rather than directly causing learning, as inferred in the process product paradigm, the teacher from this perspective has the job of structuring the learning environment in a way that encourages students to think and act in ways that will, in turn, enables them to learn† (p. 151) The main architect of the constructivism theory is Von Glasersfeld (1987), which views students as active agents in their learning. According to this view, students brings with them to an educational setting prior â€Å"knowledge and experiences from which they interpret and give meaning to their present experience† (p. 151). Silverman and Ennis noted that in this theory, knowledge is not something transmitted from the teacher to the students but learner constructs knowledge through her or his interpretation of events from the framework of prior experience, in effect, building or constructing knowledge that has individual meaning.   Ã‚  To apply this theory, teacher must relate the lesson on students’ sphere of experience and allow students to explore the given knowledge utilizing their own experience.   As a result, students will gain meaningful experience out of the new knowledge learned in the classroom. On the other hand, adherents of behavioral theory emphasized that the study of learning focused on the memorization of simple and rote elements and on the behavior of the learner. Silverman and Ennis pointed out, â€Å"This view of learning focuses on the learner as a rather passive responder to externally imposed factors† (p. 134).   Silverman and Ennis stated that this theoretical lens views students as recipients and accumulators of knowledge, able to learn by listening to lectures, by reading or by rote drill and practice of isolated decontextualized skills. This particular theory is very significant in most studies wherein students have to gain basic understanding of theories of studies before finding the general concept; such as in the case of nursing in which fundamental issues such as anatomy and health ethics must be memorized well before finding its relevance to the field of work. Learning all these theories provide ample understanding as to how students could learns best the subject of physical education. It means that teachers must employ the use of these theories in their teaching strategies in order to ensure efficient learning process.   Physical Education as a subject is not that interesting for many students; and in that case, teachers must make every learning situation a worthwhile experience.   Hence, applying these theories can help learning enjoyable and fruitful. In the cognitive theory, students learn through the activities. It means, the physical activities in the physical education provide the pupils learning opportunity. In many cases, this subject is most of the time seventy-percent activities with thirty-percent lectures.   Students are expected to learn from physical exercise of the techniques with occasional coaching from the instructors.   They learn from trying and from their mistakes. Using Constructivism Theory, students learn by utilizing their own interest and socialization in the learning process.   By relating physical exercises in their own experience will result to students’ acceptability of the learning situation, which may result to higher learning of the subject. Behavioral Theory could be applicable in terms of learning the theories of the subject.   Here, students are expected to memorize different terminologies and techniques of the subject as well as history and rules of the game. Below is a case study of a student in high school who has an obvious intelligence yet performing just above average student. Case Study of a Student Rick is a high school with obvious sophisticated intelligence but performs merely just above average student in most of his academic subjects in school.   Although, he excelled in Mathematics, but his ratings in his physical education class has been poor because he is not participating in all the physical education activities class.   He has a lung problem that is why he does not participate in his physical education class. According to the theory of cognitive mediation, reinforcement activities in school such as physical activities in the physical education class, shape the teachers’ lesson and the student understanding. The theory of cognitive mediation implies that student learning can be cause by these activities too. In the case of Rick, although he has obviously sophisticated intelligence, yet his academic performance reflects merely that of above average student. Ricks problem is that because of his inactive physical condition, his learning potential is not fully consummated. Learning coming from his experience of the physical exercise is lacking. The theory of constructivism also teaches that ‘experience provides learning aside from the class room instructions. The theory of constructivism emphasized that ‘knowledge is not something transmitted from the teacher but learner constructs their knowledge through their experience. Rick’s knowledge has been only a result of spoon-feed learning. He could have excelled in all his subjects had he tried himself to be involve in the physical activities in his physical education class. On the other hand, Rick can be a good model in the behavioral theory of learning as the behavioral theory emphasized that students are passive responder of the externally imposed factors. In general, the theories of learning have been great help in the learning process. Work Cited Capel, S. & Piotrowski, S (eds). 2000. Issues in Physical Education.   London: Routledge. Green, K. & Hardman, K. 2005. Physical Education: Essential Issues. London: Sage Publications Company Hardy, C.& Mawer, M. 1999. Learning and Teaching in Physical Education. Great Britain: Biddles Ltd. Liukkonen, J. 2007.   Psychology for Physical Educators: Students Focus, 2nd Edition. USA: Human Kinetics. Silverman, S. & Ennis, C. 2003. Student Learning in Physical Education: Applying Research to Enhance Instruction. USA: Human Kinetics. Steadworth, R.,Watkinson, E. & Wheiler, 2003. G. Adapted Physical Activity. Canada: University of Alberta Press. Thomas, K.   2003. Physical Education Methods for Elementary Teachers 2nd Edition. USA: Human Kinesics.      

Medieval Pilgrimage

Medieval Pilgrimage In this essay I will discuss how medieval pilgrimages were considered to be a cultural phenomenon. Overall there were many motivations for pilgrims to participate in the act of a pilgrimage. Elaborate excessive artwork led to competitions at pilgrimage sites. Medieval pilgrimages changed Christians along with other religious people, spiritually and emotionally. Pilgrims went on journeys that were over long distances that proved to be physical and mental hardships.Before they left they would receive a blessing after a full confession to a priest or Bishop, mostly if their pilgrimage was to be a journey of penance. Christians believed that these particular pilgrimages would help them in a number of ways. They believed that the journey would deepen his or her faith, would cure the impossible disease or illness, or just bring them closer to God. The beginning pilgrimages started off by traveling to the places where Jesus and the Apostles lived while on earth.Constanti ne was the first Roman emperor that believed in Christianity. With him believing, and respecting what the pilgrimage stood for, Constantine constructed three major sites designed for major pilgrimages; such as, the Basilica in Jerusalem at the place where Christ was crucified, the Holy Sepulcher which was the site of Jesus’ burial and resurrection, and finally in Bethlehem Constantine commissioned another church over the cave said to be Jesus’ birthplace. Sorabella) Even though the three sites said above were the most popular of pilgrimages, â€Å"Rome became another destination for pilgrims because it was easier access for European pilgrims than the Holy land. † (Sorabella) Rome had many relics of saints and martyrs which over a period of time became a reason to set foot on a pilgrimage. Many would flock to see a saint’s hand or the Virgin Mary’s veil. Art played a huge role in this cultural phenomenon. Having many relics all over Europe sparked m any opportunities for artists to create important works of art for the relics themselves. Sculptors and goldsmiths made reliquaries required to enshrine the holy objects. Jewelers produced small containers for sacred material for the faithful to wear. † (Sorabella) This was one of the better times to be an artist. Artists created different souvenirs for pilgrims to celebrate and remember their pilgrimage. Every relic and Holy place had a different souvenir for that location. The souvenirs ranged from simple badges, mirrors, or even miniature elaborate reliquaries.Churches would trade or even steal relics from their original resting place, which for at least one location was cause for immense celebration, and was often depicted in art. â€Å"It was customary for pilgrims to bring offerings to the shines they visited, and many of these, too, were works of art: costly liturgical vessels, elaborate priestly vestments, and other precious objects enriched the treasury of every pilg rimage church. † (Sorabella) In the later Middle Ages pilgrims traveled because churches would promise to consolidate with god about their sins over a whole lifetime to be forgiven.With this in effect, churches made extreme renovations to accommodate larger numbers of pilgrims at one time. A perfect example of this is the church Saint Denis which dramatically had undergone many changes in the early twelfth century. I have not experienced a journey of this magnitude in my lifetime. However, I think it would be a great experience from an emotional point of view. It may not be an exact pilgrimage but in the month of October I will be going on my own journey to Europe. I hope to gain a broader outlook on cultural differences.I am so used to living in the same place, so it will be an exciting new adventure to be thrown into a different world and experience Europe’s normal aspects of life. There are certain places that I am specifically going just to see, such as the Roman Co liseum, Saint Peter’s Basilica, and the Leaning tower of Pisa. I can imagine that these three destinations will bring a number of emotions out in me. I also can imagine that this is probably the same way a pilgrim felt on his or her journey once they finally saw what they had travelled so far for.I also see myself buying trinkets in memory of a particular destination just like a pilgrim buying a miniature relic once seeing Santiago de Compostela where Saint James was discovered. The concept and experiences of a pilgrimage were widely popular all throughout Medieval Europe. It sparked imagination and hope, and set the tone for travel of many different kinds. These basic concepts have not changed much in today’s time. Most travelers do not travel from a spiritual standpoint, however most travelers will travel far and wide for an emotional experience.